About Project ONE

Curious minds, diverse expertise, one mission

Project ONE is an international market research company made up of creative and curious thinkers. We anticipate changes in today’s market and strive to shape them.

Our team brings a range of experiences and perspectives to every project, combining local knowledge with global insight to generate meaningful, actionable research.

The people behind every study

Leadership
Liliana Alves

Commitment goes far beyond honoring an agreement. It means understanding what the client truly needs. Listening carefully is at the center of what we do. Curiosity isn’t optional: it’s what drives us to explore contexts, connect perspectives, and reveal what matters.

Liliana Alves

Co-Founder & CEO

Senior qualitative research professional with 30+ years of experience leading market research across Latin America. She specializes in focus groups, in-depth and psychological interviews, and ethnographic research, uncovering the emotional and symbolic dimensions that shape consumer behavior. Liliana has conducted research across Latin America and Europe, with particular expertise in Brazil, and holds an academic background in Psychology.

Juan F. Catarino

In fieldwork you start from a hypothesis, and reality takes care of dismantling it. We use that tension to open new perspectives and question what is usually taken for granted. Insight takes shape through listening, interaction, and reflection.

Juan F. Catarino

Research Director

Research Director at Project ONE with 10+ years of experience leading international qualitative research end-to-end — from design through fieldwork, analysis, and client reporting. Juan specializes in ethnographic and deep-dive methodologies, bridging cultural analysis and strategy. He holds a Master’s degree in Cultural and Social Anthropology and is fluent in English, Portuguese, and Spanish.

Marina Bortnik

Our team moves naturally across time zones — Buenos Aires, São Paulo, Mexico City and London. After so many years working this way, connecting cultures and places has become second nature. It’s an essential part of what we do.

Marina Bortnik

Co-Founder

With a background in international journalism and cultural analysis, Marina brings 20+ years of experience uncovering how people construct meaning around brands, products, and experiences. She has lived between the United States, Europe, and Argentina, shaping a deeply multicultural perspective. She holds a Master’s in Journalism and Communication and speaks English, French and Spanish fluently.

Field specialists
Nancy Alpern

Nancy Alpern

Qualitative Field Specialist

Supports qualitative research projects across Argentina and Latin American markets, drawing on her background in psychology and training in mediation and conflict resolution. Specializes in focus group moderation and in-depth interview facilitation.

Andrea Lopes

Andrea Lopes

Research Operations

Supports the execution of qualitative research projects in Brazil, helping ensure studies run smoothly from preparation through fieldwork. Over 20 years of experience in market research operations.

Graciela Escudé

Graciela Escudé

Multilingual Research

Supports multilingual research projects across English- and Spanish-speaking markets, facilitating communication between research teams and participants across healthcare, technology, mobility, and consumer goods.

Commitment, curiosity, empathy

Thoughtful, measured analysis that moves your decisions forward.